No Signboard Seafood Restaurant


This Chinese seafood restaurant chain started out as hawker stall in now-defunct Mattar Road Hawker Centre. The stall did not have a signboard and that was, the owner explained, how it got its name when customers started referring to it as "the stall with no signboard".

On an island littered with hundreds(or possibly thousands) of eateries serving crab and seafood, look around every coffeeshop corner and you'll probably find a signboard with a crab logo. Yet No Signboard Seafood has playfully turned the tables on marketing doctrine by using a bit of their history and branding themselves as the "no signboard" restaurant - a clever move that has made them probably as famous for their signature crabs dishes as they are for their name.

  • East Coast Seafood Centre (East Coast Park)
    1202 East Coast Parkway #01-02
    Opening hours: 3pm - 12am
    Tel: 6448-9959
  • Esplanade Mall
    8 Raffles Avenue #01-14/16
    Opening hours: 11am - 11pm
    Tel: 6336-9959
  • Geylang
    414 Geylang Road
    Opening hours: 12pm - 1am
    Tel: 6344-9959
  • Oasis Kallang
    50 Stadium Boulevard
    Opening hours: 12pm - 12am
    Tel: 6344-9959
  • VivoCity
    1 Harbourfront Walk #03-02
    Opening hours: 11am - 11pm
    Tel: 6376-9959

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